Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

While the immediate post- ChatGPT era was all about chasing OpenAI, the current situation for AI firms is more conventionally ...

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...

The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

The Rise of AI in Video Marketing According to Wyzowl, video content has become the backbone of digital marketing, with 91% ...