BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of ...

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

The Vision Driving Experience is a rolling test lab that carries BMW's upcoming next-generation EV drivetrain and control ...

BMW does not see the need to negotiate a special deal with the United States to avoid import tariffs, its chief purchasing ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...

BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles ...

The changes are immediately apparent as the M5 adopts a Neue Klasse-inspired front fascia with a shorter grille that flows ...

The updated M5 is expected to debut in early 2027 as a 2028 model for the U.S. BMW’s latest M5 has only just begun deliveries ...

A wholesale reinvention is currently taking place at BMW, and it’s giving a sneak peek at what’s going on with the Vision ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...