Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Google simply cannot escape the drama related to its Super Bowl Sunday ad campaign that is supposed to promote its Gemini AI model. What was originally thought to be a bit of hallucinated information from Gemini—which would be bad all on its own—turns out to have not even come from Gemini at all.

Google, You Good? Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product descriptions for a local Wisconsin cheese mart. The ad quickly drew online scrutiny,

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

In a Super Bowl commercial theoretically designed to extoll the virtues of its Gemini AI chatbot, Google actually faked the AI part, according to The Verge. The ad, in which a bus