"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.

In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth quarter by zigging while others zag. Instead of a jam-pack

A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed

Harrison Ford surprised in a sprawling, narrative-driven and rugged fourth quarter Super Bowl spot for Jeep, directed by James Mangold, in which he encouraged football fans tuning in everywhere to draft their “Owner’s Manual.

Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and electric models. “We won’t always agree on which way to go,

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a soldier hugging his child. "There are real heroes in the world – but not the ones in the movies."

Harrison Ford doesn’t hand out compliments lightly, especially when it comes to Indiana Jones. For over four decades, Ford was Indy, and as far as he and fans were concerned, no one else has stepped into that fedora,

Legendary actor Harrison Ford headlined Jeep’s two-minute Super Bowl commercial, Owner’s Manual, which aired on Sunday, February 9.