Meghan Markle is gearing up for the launch of her lifestyle brand, As Ever, by sharing her vision board on Instagram. “From memory lane to the memories I’m making today…” she wrote in the caption. The Duchess of Sussex followed Taylor Swift’s example and hid some Easter eggs in the bulletin board arrangement.

So far, most everything about As Ever has a deeper meaning. Much ado has been made about Meghan Markle’s relaunched lifestyle brand, As Ever—including its logo, which has a deeper meaning than one might pick up on at first glance.