Samsung's Galaxy S24 Ultra made the top 10 bestsellers list in 2024, the first Samsung flagship that has done so in six years. The smartphone market saw seven percent year-over-year growth in 2024, and Samsung's budget-friendly Galaxy A15 outperformed the Galaxy S24 Ultra.

The Samsung Galaxy S25 Ultra is out alongside the rest of the Galaxy S25 lineup, but Samsung is still selling the Galaxy S24 Ultra directly for full price – what’s going on?

The Galaxy S24 is the entry point to the new series, featuring the same compact design as before, but now with a larger battery. And while this isn't the most expensive phone in t