Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”
Steam makes its ban on games that rely on in-game ads even more explicit, so no 'watch this to continue playing' stuff will be making its way to our PCs
New page, old policy.
Steam say in-game adverts are fine as long as they're "appropriate to the context"
Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside
Steam clamps down on in-game advertising with new rules that benefit players
Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using commercials.
Valve Makes Player Friendly Change to Forced Advertising on Steam
In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.
Steam's overlords still think in-game ads are fine as long as they're "appropriate"
Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game
Valve Seemingly Bans All Steam Games That Require Watching Advertisements To Play
Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.
Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Steam doubles down on a 5-year-old rule to make it more visible: "Developers should not utilize paid advertising as a business model in their game"
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This free plugin will make games on your Steam Deck look even better
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