Aversion therapy is a behavioral treatment that discourages unwanted behaviors by linking them to unpleasant stimuli. Used for conditions like addiction, OCD, and smoking, it may involve physical ...

“Normally, scientists in the field will use sugar alone ... Most mice strongly avoided the flavored drink, demonstrating that they had formed an aversion to it. Control mice that had received Kool-Aid ...

After just one go-around with an upset tummy, the mice developed a strong aversion to the specific Kool-Aid flavor, and when offered it again a few days later, said "no thanks" in their own little ...

Aversion therapy (AT) is a behavioral therapy that involves repeatedly pairing an undesirable behavior with an unpleasant experience with the goal of discouraging the undesirable behavior. Other ...