Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, ...

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not. Discover the best toys to encourage imaginative role-play, toys that are ...

If your child loves role-play and imaginative play, these adorable and entertaining toys can be a wonderful ... you can browse through the best-selling options below to learn more about their ...

“Parents are looking for toys that will spark imagination, engage kids for repeat play and are durable,” says Shalin Sha, director of marketing and digital for Mattel Canada. Here’s a selection of ...