As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle. The color alone—a departure from the black cherry that has ...