Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain how to lighten hair without bleach.

‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing vibrancy and ...

Not all bad dye jobs have to end in an emergency salon ... you have to be diligent on how long you keep the bleach on your hair as removing too much pigment from the hair can damage it beyond ...

depending on your hair type). Luckily, my many bleach and dye escapades mean I’ve tried plenty of color-safe formulas. By now, I know the stripping ingredients to avoid and the nourishing ...

These semi-permanent hair dyes are perfect for switching up your ... East London colour, Bleach is the way to go. From rose gold to smoky violet and icy blue, whatever shade you’re after ...