One popular example: The specific shade of blue used on Cool Ranch Doritos is so iconic that people simply call them “the blue Doritos” and may not even know the flavor name. Similarly ...

Doritos are a revered snack for many ... The researchers chose tartrazine because the dye's molecules absorb blue and ...

posting a video of the recognisable blue packaging. The university student wrote: "Just a house of 20-year old girls who have only just found out cool original Doritos are sour cream flavour." ...

Along with tangy cheese flavour, Doritos also launched Cool Original in their iconic blue packets at the same time. Perfect with a salsa dip or enjoyed on their own, it appears so many Brits have ...