"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.