On this week’s episode of SNL, host Jack Black joins Cheetos mascot Chester Cheetah for a commercial selling a twist on a familiar product. Voiceover sets the stage for what is just “another ordinary ...

Chester Cheetah wasn't always the mascot for this "dangerously cheesy" snack — Cheetos had the Cheetos Mouse in the 1970s and '80s, until Chester came along in 1986. The ICEE Bear, created to ...

Of course, it's not like Chester was always there, even in America. The original Cheetos mascot was a mouse who was rather uncreatively named Cheet-os Mouse. That mascot got the boot in the late ...

Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby Silverstein & Partners explain how this truism inspired an idea that went viral for Cheetos. The goal of the ‘Other Hand’ font ...

The ‘Other Hand’ campaign is based on the fact that 99% of people eat Cheetos with their dominant hand. Chris Bellinger of D3 and Eamonn Dixon of Goodby Silverstein & Partners explain what ...