Growing up, eating Flamin' Hot Cheetos was a lifestyle for artist Jazmin Urrea. Even after she had an emergency appendicitis when she was 12, one of the first things she asked the adults in her ...

Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby Silverstein & Partners explain how this truism inspired an idea that went viral for Cheetos. The goal of the ‘Other Hand’ font ...

The ‘Other Hand’ campaign is based on the fact that 99% of people eat Cheetos with their dominant hand. Chris Bellinger of D3 and Eamonn Dixon of Goodby Silverstein & Partners explain what ...