The Streamable on MSN10d
Connected TV ad loads now at around 9 minutes per hour
A new survey from Wurl offers viewers some insight into the future of advertising on their connected TV devices. The world of ...
Total Retail2d
CTV Advertising Tactics to Capture Shoppers This Year
As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at ...
AdExchanger3d
Beyond The Cookie: How Connectivity Is Redefining Advertising’s Future
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...
Pixalate Releases Global Q4 2024 Connected TV (CTV) FAST Apps Ad Spend Reports: $960M in Open Programmatic CTV Ad Spend Went To FAST Apps
According to Pixalate’s research, 19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
TV Tech3d
Dish Media Partners with Decentrix on New Ad Management Platform
The solution combines addressable TV and digital advertising for more efficient, unified cross-platform ad strategies ...
ZAWYA5d
ArabyAds and VIDAA expand partnership to connected TV advertising on Hisense Smart TVs in the UAE and Saudi Arabia in 2025
This agreement strengthens ArabyAds' exclusive advertising representation across VIDAA's and Hisense's Smart TV ecosystem in ...
The Financial Express4d
CTV disrupts media consumption and advertising in India
Connected TV is transforming media consumption, advertising strategies, and employment dynamics in India, with AI playing a ...