Preheat the oven to 180°C and line a 12-hole bun tin with cupcake cases. Beat the butter and sugar until light and fluffy. Add in the eggs slowly, making sure to regularly scrape the sides of ...

Mayo, Anthony, and Heather Beckham. "Recipe for Success: Growth and Evolution at Cafe Cupcake (Brief Case)." Harvard Business School Teaching Note 919-510, October 2018.