And because the company doesn’t know me, the writer uses formal language. So, for example, they don’t abbreviate words or use contractions. 'We would like to invite you,' they say. Rather than ...

This challenges the common assumption that we should always use formal language with people we don’t know. My study suggests the purpose of the message matters more than formality. When signs ...

And because the company doesn’t know me, the writer uses formal language. So, for example, they don’t abbreviate words or use contractions. 'We would like to invite you,' they say. Rather than ...