According to one recent survey, that’s how much the fast food industry spends on advertising in a single year. No wonder ...

In the world of marketing, celebrity endorsements have long been a powerful tool for promoting products and creating brand ...

Below are some of her techniques. Not all of them are used in fast-food ads—fake ice cream, for instance, probably wouldn't appear in menu photos. The restaurants wouldn't talk to us about their ...

Compared to other fast-food chains at the time ... Follow the several-hundred-page operating manual, do the advertising, and customers will come in. Narrator: Not only were Subway franchises ...