Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.

Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Voice Search Vs. Text Search. Voice searches differ from text searches in several ways: • Longer, more conversational queries ...

In what could be one of the most consequential rulings in the history of programmatic advertising, a US federal court has ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...