Tesla is in deep trouble, people are abandoning the brand and sales are cratering, however this has happened to both IBM and ...

To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As ...

On Friday, IBM announced that they would be rolling out a new logo emblematic of their "pro-diversity advocacy." The company is known for their commitment to the community and is one of the 60 ...

Will be providing more information on this in the following weeks,’ says IBM in response to a question about the future of the ‘Spectrum’ brand. IBM is planning to drop the use of ...