From storytelling to artificial intelligence (AI), customer journey mapping and beyond, we'll dissect the most important marketing trends and how to strategically apply them to your integrated ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation ...

Applying integrated strategies ensures that every ... The real question isn’t whether brand building or performance marketing is more important—it’s how they can work together.

New Delhi [India], February 21: OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in ...

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear) recently launched its new integrated marketing campaign ...