Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand needs to stand out, he said.

(Bloomberg) -- Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention. The storied British ...

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The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.