Colour is hugely important in branding and logo design. In our guide to colour theory, we look at how colours can generate different emotions. We've also looked at examples of great uses of colour ...

Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version on dark backgrounds ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as Northwestern’s. To keep the color palette consistent across different media, be ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...