Loyalty is the result of smart brand design, and great brands are engineered, not just loved.Source: © 123rf 123rf Melanie ...

The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

At the base of PAR’s c-store loyalty design is the ability for c-stores to build shoppers’ profiles over time while personalized offers keep those customers engaged. EG America is one of ...

ESW's Fionn Uibh-Eachach notes strategies footwear firms can consider to mitigate impacts from tariffs, such as B2B2C ...

But questions regarding loyalty and customer defection potential abound. What of the organic design that created the original category expectations and that currently drives nearly 40 percent of ...