The point of place is to make it easy to find the products ... As we’ll see in the last of this series, promotion is surprisingly one of the most misunderstood Ps in the marketing mix despite the ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure.

The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...