One way to make sure you keep your focus on the right measures is to have a marketing measurement playbook. A playbook outlines a strategy for an activity; in this instance, the activity is selecting ...

Small businesses may not have Duolingo’s resources, but the marketing principles behind its strategy can be adapted to any ...

Empowering Marketing Service Resellers with Scalable, High-Impact Solutions, Tiger Pistol's Playbook Delivers Strategies to Maximize Profitability and Drive Growth CLEVELAND, March 11, 2025 ...

Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space. The ...