Tactical marketing without a strategy is like a dog ... hear and promise them something that makes their lives easier. For ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Pricing can then be correctly measured by controlling for these different drivers of demand, which is typically done through a market-response or marketing-mix model. Tactical price optimization ...