This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

By assisting businesses in automating repetitive tasks, personalizing messaging, and better understanding their clients, artificial intelligence is revolutionizing marketing. Agent AI allows marketers ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...