frozen orange juice concentrate—particularly the beloved Minute Maid variety—became insanely popular during the 1950s and 1960s, when frugal house-making and frozen foods reigned supreme.

Once the producers realized how well the new method worked, Minute Maid Orange Juice was marketed to households due to its simple prep. It could be made in minutes! For grandmas who grew up or ...

America's favorite orange juice maker is in big financial ... from the lower end of the market by Coca-Cola’s cheaper Minute Maid brand. At the same time rival brand Simply is squeezing ...