Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

Google has acknowledged the growing importance of MMM in addressing the challenges facing modern marketers. In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023 ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Sport and entertainment’s unique ability to deliver meaningful, scalable, brand-safe experiences is reframing the role of sponsorships and partnerships in the modern marketing mix. In the face of ...

Previously under limited access, Meridian is now freely available to all marketers, offering a more modern ... marketing decisions. This article Meridian, Google's open-source Marketing Mix ...