Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

Google has acknowledged the growing importance of MMM in addressing the challenges facing modern marketers. In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023 ...

simply set an appropriate "marketing mix" of product, price, promotion, and place. The Emergence of Customer-Centricity In 1990, Bob Lauterborn wrote an article in Advertising Age, arguing that the ...

Sport and entertainment’s unique ability to deliver meaningful, scalable, brand-safe experiences is reframing the role of sponsorships and partnerships in the modern marketing mix. In the face of ...

StackAdapt’s research shows that half of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or exceed KPIs, and 40 per cent ...

Previously under limited access, Meridian is now freely available to all marketers, offering a more modern ... marketing decisions. This article Meridian, Google's open-source Marketing Mix ...