A writer attempts the viral "unrecognizable makeup" TikTok trend, which includes full-coverage foundation, harsh contour, a ...

Hailey Bieber has continued to nail the no-makeup makeup look, and she has now shared an easy-to-follow tutorial for the same ...

Beauty creator Natalie Violette has become one of the trend's unofficial ambassadors, with millions of viewers transfixed by ...

"No-makeup makeup" is a technique that—per the name—makes it seem at first glance like you're not wearing makeup, but are still fresh-faced and glowing. It's not the same as going makeup-free ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants us to laugh. Created by TikTok comedian Suzanne Lambert, the now-viral ...