With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

For example, you can overlay an IT job function with job seniority of director and upwards to put your ads in front of people likely to make IT buying decisions. Planning and executing a PPC ...

Lead quality remains a constant challenge, regardless of shifts in the advertising landscape. In 2025, my top PPC strategies ...