Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Voice Search Vs. Text Search. Voice searches differ from text searches in several ways: • Longer, more conversational queries ...

Basic understanding of ad copy best practices (though not responsible for writing). We are looking for a Google Ads PPC Specialist to support our team with account setup, conversion tracking, and ad ...

Google will pay $100 million to settle a class action lawsuit accusing the company of charging for clicks on ads placed ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

In what could be one of the most consequential rulings in the history of programmatic advertising, a US federal court has ...

Discover why PPC costs are rising in 2025, how inflation and Google’s strategy play a role, and what steps to take for ...