Roman numerals are now an irreplaceable part of the Super Bowl’s identity. What started as a way to eliminate confusion has evolved into a signature part of the Super Bowl’s branding.

Since early in the game’s history, the NFL has labeled almost every Super Bowl with a Roman numeral (more on that later) to designate where each matchup falls chronologically. But the numerals ...

Super Bowl LVIII is the 59th Super Bowl. According to the NFL, the big game used roman numerals starting with Super Bowl V, when the Baltimore Colts beat the Dallas Cowboys 16-13. "The Roman ...