Best Buy also sent out a push notification to alert consumers ... Best Buy is also promoting the holiday SMS initiative in email newsletters and is running ads within the Pandora iPhone app ...

While most retailers leverage mobile for either email or SMS initiatives ... Although newer tactics such as push notifications are growing in importance for marketers, SMS remains to be the ...

Push notifications are not necessarily a replacement for email, SMS, and other direct messaging tactics,? said Thomas Husson, Paris-based vice president and principal analyst of the marketing and ...

Companies have been measuring customer response to direct marketing messages since long before the Internet. However, the intelligence gathered back then is not even a microscopic fraction of the ...