All Sanrio characters create a whimsical universe filled with charm and nostalgia. Read on to explore beloved icons like Pompompurin, My Melody, and Gudetama.

New Era reveals a new fashion collaboration with Sanrio's fan-favorite kitten mascot, Hello Kitty, for caps, hats and apparel ...

Hello Kitty Island Adventure’s roster is already adorable, but a few more familiar faces could make the island even cuter.

Strawberry Shortcake and Sanrio's My Melody recently teamed up to celebrate an overlooked holiday, and it's one example of ...

The Fender x Hello Kitty collection is available on the Sanrio and Fender online stores, though due to high demand, some items like t-shirts and hoodies are already low in stock. Each item has a ...

Hello Kitty Island Adventure has surpassed ... Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can ...