A new study from the UBC Sauder School of Business suggests the way ratings are displayed — using either star icons or numbers — can significantly alter how consumers perceive quality.

Joyce Wong has been with UBC Sauder School of Business since 2022, holding roles such as career strategist for specialty master’s programs and business development manager. Throughout her 15 years in ...

Dr Howard Kung joined the School in August 2014, after two years at the University of British Columbia, Sauder School of Business. He completed his PhD in Finance at Duke University and prior to his ...