You can usually find the Sioux City native handling the day-to-day duties as the general manager of SoHo Kitchen & Bar. Increasingly, Sarff has been picking up gigs as an in-demand standup comic.

“It was called SoHo Bar and Grill. The bar business took off ... We’re installing a kitchen right now – customers will be able to eat at the bar (with craft draughts and bottles) or in ...

Shopping is the main attraction for many in SoHo, where stores like Khaite ... With 50 seats in the restaurant and 12 more at the bar, Bar Mercer's kitchen is being commandeered by Preston ...