Crass or cool, awesome or eyesore: Big 12 Tournament's logo'd court makes a statement either way
The Big 12 court also reflects its partnership with trendy sportswear brand UNDEFEATED, whose “5-strike” logo runs along the ...
2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
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College basketball’s biggest global brands
College basketball ... a steady brand. The Spartans' page is translated into Italian, Izzo's ethnicity. Once considered a small-market program, UConn has blossomed into one of the sport's biggest ...