2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
What is going on with the Big 12 tournament basketball court? Brett Yormark defends floor design.
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
The ball is in her court: A savvy Oklahoma native takes sports products to new heights
Bethel native Jasmine Maietta got the ball rolling as founder of Round21, a lifestyle brand the combines arts and sports.
Crass or cool, awesome or eyesore: Big 12 Tournament's logo'd court makes a statement either way
The Big 12 court also reflects its partnership with trendy sportswear brand UNDEFEATED, whose “5-strike” logo runs along the ...
Big 12 commish says Cyclones love court emblazoned with 'XII' logos; others call it 'horrific' and 'obnoxious'
Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...
Big 12 Conference Unveils New Basketball Court Design That Will Immediately Make You Go Cross-Eyed
As the turn of the calendar to March marks the start of postseason tournaments in men's and women's college basketball, the Big 12 officially debuted a ...
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College basketball’s biggest global brands
College basketball ... a steady brand. The Spartans' page is translated into Italian, Izzo's ethnicity. Once considered a small-market program, UConn has blossomed into one of the sport's biggest ...