United Airlines has long been associated with ... United's "Friend Ship" livery. United's 1974 "Saul Bass" livery with the famous "Tulip" logo. The votes were tallied up, and the Friend Ship ...

Saul Bass (1920-1996) enjoyed a storied career as a graphic designer, whose corporate identity work for companies such as AT&T, Bell Telephone, Esso, and United Airlines provided them with some of the ...