Social media is the new front door for small businesses — forming an integral part of any business's marketing plan. Man ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

Market survey--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the ...

Bulk, un-targeted marketing may get results, but it could also be a hit and miss exercise. If you know exactly who your target market is, on the other hand, you can tailor your messaging ...