Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both a deputy athletic director and a chief operating officer.

But even given the reality of the challenging new conference, Wisconsin's 2025 schedule may be one of the most challenging in the entire sport. The Badgers are projected to host at least four ranked teams. They will also visit another four, including national powers Alabama, Oregon and Michigan.