As another year looms, Pantone’s colour forecasters predict that Viva Magenta – “an animated red that encourages experimentation” – will rule the roost in 2023 Every December, Pantone announces which ...

and Viva Magenta — “an unconventional shade for an unconventional time” — in 2023. Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition ...

As announced today, Viva Magenta will be the shade that captures the vibe of 2023, according to the experts at Pantone. Described as “a pulsating color whose exuberance promotes optimism and joy ...