Leonardo Da Vinci’s Mona Lisa and the Vetruvian Man, demonstrating the ideal human physiology—and, of course, the Pepsi logo. At least, this is the story told by a 27-page design document of a ...

Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...