Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical ...

Articles written by Samir Karpe ...

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With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, ...

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...