There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly ...

G Flip has officially kicked off a new era—teasing new music and debuting platinum blonde hair, courtesy of friend Chris ...

“Stranger Things” actress Millie Bobby Brown, 21, made a dramatic hair change, swapping her platinum locks for her original ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

Similarly, opt for Platinum Preen clip in collection for added fullness and thickness. Your dream hair is just a clip away with 41 bespoke blends to choose from. Red carpet ready in an instant.

After her platinum hair, Swift enjoyed an extended period of ashen baby blonde (Swifties, see “Safe & Sound”) that eventually warmed to a color that comes closest to her current iteration.

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.