From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Streaming’s share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to ...

Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, ...

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...