While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

This free, community-style Super Bowl watch party, dubbed FanFest, was created by Verizon and premiered this year in 30 NFL ...

The spot “is a clear violation” of the FDCA, “which requires that advertising for prescription drugs — including compounded ...

Taika Waititi brought his signature humor and heart, delivering two of the most anticipated Super Bowl commercials. Directed ...

Brands drop millions chasing the title of “most memorable Big Game ad,” and for decades, the playbook has been simple: hire a ...

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal ...

Campaign sat down with the NFL's SVP of social and influence marketing, Ian Trombetta, to discuss the influx in influencer ...

During a time of ongoing economic pressures and consumer volatility, Omnicom Media Group agency OMD Worldwide is here to ...

Rachel Harrison Communications has been selected as the agency of record for Sip & Guzzle, Press Club, Dear Strangers, Cosmo ...

There is near consensus by capital markets experts that the initial public offering market is open, and will remain open ...

Will return-to-office mandates push back inclusion? Yes, unfortunately – especially for people with dependents or different ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...